Jiayu Vision：

To set a benchmark in the footwear component industry and become a top quality company for manufacturing of sports equipment and mobile phone peripheral products. 

To build a re-known brand of helmets and be a trustworthy sunshine enterprise 

for all customers.

Jiayu Mission：

Customers be moved.

Employees are always happy. 

To make sports safer.

Core Values：

To transcend and go beyond.

   Enterprise spirit：

   To Innovate and reach for excellence

   Business philosophy：

   Integrity wins the world.

   Customer service relationship：

   Empowerment and win-win for both.

   Human Resources Management：

   With ability and integrity. 

   Business ethics comes first.

   Cost：

   Actively and continuously reduce 

costs scientifically.

   Quality policy：

   Quality-oriented is core for continuous 

progress and in the pursuit of excellence.

   Environmental policy：

   Full participation. 

   Continuous improvement. 

   Legally and socially compliant. 

   Constant energy saving and emission 

reduction initiatives.

   Four major speciation：

   Keep promises. 

   No excuses.

   Absolute compliance. 

   Never give up.

   Work credo：

   Success or failure lies in attention to detail.

   Recruitment and appointment criteria：

   Be passionate.

   Show courage. 

   Be creative. 

   Results oriented.

   Code of Conduct for Management：

   To have Integrity and be pragmatic. 

   Be responsible. Endorse synergy & efficiency. 

   Be studious.